BY ALAN TODD
Foreword by Michael Horn, co-founder of the Clayton Christensen Institute for Disruptive Innovation
There are two views of how strategy is made. The first is that strategy-making is a deliberate, top-down process. After extensive analysis, a strategy is created and implementation follows. A second view holds that strategy is emergent. Strategy evolves as managers and employers make day-to-day decisions, and then senior managers codify the actions into a strategy that becomes deliberate. Alan Todd knits the two views together and adds the dimension that in an ever-changing world, to see a strategy as static is a mistake.