Mar 2018

Apple’s ‘field trip’ event aims iPad at Chromebook territory

The company will host an education event on Tuesday to talk up its efforts in schools. Will it be enough to stop the rise of Google and its Chromebooks?

By Shara Tibken

March 23, 2018

Five years ago, Apple appeared to own the education market.

Its iPad was selling like crazy, and Apple partnered with major publishers to digitize their textbooks.

“When Apple launched the iPad for education [push], for the first year or two, it got a lot of really good traction,” said Michael Horn, an education expert who started the Clayton Christensen Institute for Disruptive Innovation, a nonprofit think tank. “But Google has just really taken the market by storm.”


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