New book explores choosing a college and making better decisions about learning throughout life.

By Scott Jaschik

Sept 16, 2019

The launch of a new academic year brings with it books on how to choose college. One book out this fall, Choosing College: How to Make Better Learning Decisions Throughout Your Life (Wiley), takes a slightly different approach: it explores college-going simultaneously for students and parents, assuming both groups will make plenty of mistakes before arriving at what one hopes will be a good choice. Notably, the book includes 200 stories of students, both those headed for top colleges and those for whom a year or two off may be the right choice (for now).

The authors of the book are Michael Horn, head of strategy for the Entangled Group, a venture capital group and research organization, and Bob Moesta, co-founder and president of the ReWired Group, which helps companies innovate. Horn answered questions about the book.

Q: Every year brings more books on how to get into college. What makes your book different?

A: We intentionally don’t tackle the question of how to get into college. Instead we answer a more foundational question everyone should ask first, which is why?