Sep 2019

Getting To The ‘Why’ Before Choosing A College

U.S. News & World Report released its  annual rankings of the best colleges in the U.S last week. But should those rankings really matter to prospective students?

The answer, according to Michael Horn, is no.

Horn, the co-author of a newly released book, “Choosing College: How to Make Better Learning Decisions Throughout Your Life,” said only one thing should matter to those students and their parents: why?

“We are really searching for how people can understand why thy are going to college,” he said. “That’s the first question, because if you don’t understand your ‘why,’ you can make decisions that put you at pretty big financial risk.”

“Understanding your ‘why’ helps you prioritize what’s important to you in a college,” Horn said, adding that students usually default to the rankings, which do not use criteria around what success looks like for a student


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