Georgetown College, in Kentucky, is offering full-tuition scholarships to students from four nearby counties if they enroll full time and live on campus.

In early December, one small liberal arts school in Kentucky bet big on a new scholarship. Georgetown College, a nearly 200-year-old Christian institution, promised four years of free undergraduate tuition to students from several nearby counties if they enrolled full time and lived on campus.

“What’s smart about (Georgetown’s scholarship) is the idea of making the institution appeal to local students so that they can grab a larger share of those students,” said Michael Horn, a higher education consultant and author. “But they have to figure out a piece of the revenue puzzle,” he added.