By Michael B. Horn and Bob Moesta

Forty years ago 32 percent of counselors and teachers advised all students to go to college. Just 10 years later, in 1990, that percentage had doubled with roughly two-thirds of educators recommending college for all. Despite a recent surge in popularity for career and technical education, signs indicate that the college recommendation trend has increased over the last generation.

All that college-going advice may do harm in ways most adults in the lives of teenagers hadn’t realized. Research we conducted over the past several years suggests that a “college for all” message causes far too many students from all demographics to make choices that result in failure.