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Public Colleges Are Going After Adult Students Online. Are They Already Too Late?
11
Feb 2021

Public Colleges Are Going After Adult Students Online. Are They Already Too Late?

By Lee Gardner

Just because competing with the mega-universities might prove a huge challenge doesn’t mean no one should try it, says Michael B. Horn, the head of strategy for the Entangled Group, a company that consults colleges.

There is room for a handful of state universities to make a significant push into online education, he says. The need for adult education is so huge that even the mega-universities just scratch the surface. Public colleges have regional brand recognition that’s hard to match and can offer students access to local alumni networks that are impossible for job-hunting graduates to get from national players.

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