With Chegg’s plunge in valuation as its CEO disclosed that ChatGPT had cut into its business—there was a 47% drop in the company’s shares on the news—where will AI disrupt ed tech companies & products?

The biggest key is to look beyond just the technology and remember this is also a story about business model. The 2 combined— tech innovation + business model innovation is what creates disruptive innovation.

If you just have tech, then you won’t see disruption. It’s about the model in which it’s used.

Disruption happens when you pair a technology enabler with a new business model that puts it in a low cost position that dramatically expands access. So that’s what seems to be happening with ChatGPT and the Chegg story.

Now, to be clear, many companies and orgs will use AI as a sustaining innovation. Nothing wrong with that. In fact, it’s important.

But real reinvention and disruption will only occur when the tech is put in a new business model. And then let it run. Check out the video for more.