Five-year contracts make it harder for innovation education vendors to compete.
The modern publishing world moves so fast that this week’s bestseller can fill bargain bins a few months later. So why do Florida textbook contracts go out and get signed for five years?
Smaller publishers increasingly wonder how to compete with the biggest names in the business so long as long-term bids remain the norm in the Sunshine State.
“It absolutely hinders innovation,” said Michael B. Horn, chief strategic officer for Entangled Solutions.