Dec 2020

What Are We Learning About Why School Districts Make Changes?

In conversation with Bob Moesta, creator of the Jobs to Be Done theory and author of the new book Demand-Side Sales 101 (as well as coauthor of Choosing College with me) and Tom Arnett, a senior research fellow at the Clayton Christensen Institute. The two have spent the last couple years digging into what causes schools and districts to make change–and the implications of that for parents, educators and school leaders.


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