Apple’s dive into virtual and augmented reality with the Apple Vision Pro shows it’s sticking to its game plan: Keeping things in the Apple family. This move means everything works smoothly together, especially with stuff like Apple TV, to give users a top-notch, all-in-one experience. But here’s the thing: As tech keeps changing, people want more choices and cheaper options.

In a rapidly changing tech landscape, users will increasingly seek flexibility, affordability, and the ability to personalize their tech experiences. As the market matures, Apple’s approach to the Apple Vision Pro will likely evolve to embrace these changes while maintaining its core values. As we stand on the brink of this technological evolution, insights from experts like Michael Horn, Co-Founder of the Clayton Christensen Institute, become invaluable. Horn’s understanding of innovation and market dynamics offers a profound perspective on how Apple’s strategic moves today are paving the way for a more interconnected and versatile tech ecosystem tomorrow.